Pricing

Three ways to work with HOBB

01

Your products go into Atlas — HOBB's digital ordering system used by 700+ verified independent ethnic grocers across the United States. Retailers browse, discover, and order. You get real-time sell-through data.

02

Graduate to full distribution

Once your brand hits volume thresholds, HOBB takes over logistics — warehouse storage, customs clearance for international brands, and delivery on existing truck routes. You sell. We move it.

03

Full corridor activation (MAP)

For brands ready to move fast or go big: our 90-day Market Access Program puts HOBB in the driver's seat. We negotiate shelf placement, run buyer meetings, and deliver a 90-day sell-through package you can take to any retail buyer in the country.

Start with a subscription.
Grow from there.

Platform Access

Roots

Testing the waters. 1–5 SKUs, small batch, first U.S. presence.

Free

$ 500.00 USD

≈ $42/month, billed annually

Start with the basics:

Up to 5 active SKUs in Atlas retailer catalog
Digital order routing to 40+ independent grocery accounts
Monthly sell-through reports
Launchpad onboarding: compliance review, label check, UPC setup
Supplier portal access (orders, invoices, delivery tracking)
0% commission

Rise

Graduate when you're ready for HOBB to deliver your product directly to stores

To qualify for HOBB's physical distribution services, you must maintain an active Atlas catalog subscription, allowing both services to stack for a comprehensive digital and logistical solution.

For U.S. based brands

Your product is already here.
We handle delivery.

6% avg

Commission on wholesale orders.
Range 0–12% based on volume.

Start now

What's included:

Regional warehouse storage for your inventory

Order fulfillment to all HOBB retail accounts

Delivery on HOBB's existing truck routes

Invoice management and payment collection from retailers

Returns and short-delivery handling

For International brands

Shipping from outside the U.S.?
We handle everything.

15% avg

Commission on wholesale orders.
Range 12–18% based on import volume.

Start now

What's included:

HOBB acts as named U.S. importer of record

Customs clearance and freight forwarding from origin country

FDA import compliance management

Regional warehouse storage and inventory management

Delivery to all active HOBB retail accounts

First-year FDA/customs compliance documentation

Get your brand on American shelves in 90 days or less.

Market Access Program

MAP is for brands that are shelf-ready and want HOBB to execute the full corridor entry. Three tiers based on your volume ambition — each locks in your permanent commission rate for the life of the distribution relationship.

90 Day Sprint

ENTERPRISE

Done-for-you market entry.
Real shelf placements.
We drive. You deliver.

Custom

Three tiers · Milestone payments lock permanent DRP rate

Contact sales

What's included:

Shelf-readiness audit and compliance review

Retailer buyer introductions

HOBB intelligence briefings — category benchmarks, competitor data

Atlas promotional integration · 90-day data package

Reorder management and demand forecasting

* Atlas Rewards activation included — retailers earn cash back on their first three orders during the 90-day sprint, accelerating trial-to-reorder velocity.

Pricing

Three ways to work with HOBB

Start with a subscription.Grow from there.

Graduate when you're ready for HOBB to deliver your product directly to stores

To qualify for HOBB's physical distribution services, you must maintain an active Atlas catalog subscription, allowing both services to stack for a comprehensive digital and logistical solution.

Get your brand on American shelves in 90 days or less.

MAP is for brands that are shelf-ready and want HOBB to execute the full corridor entry. Three tiers based on your volume ambition — each locks in your permanent commission rate for the life of the distribution relationship.

Frequently Asked Questions

Start with a subscription.
Grow from there.