About HOBB

Diaspora communities in the U.S. are underserved by traditional distribution—and the brands that serve them lack a reliable path to market. HOBB connects both sides through a system built for discovery, distribution, and growth.

We bring importers, distributors, and retailers into one coordinated system, making growth consistent and scalable.

We give buyers consistent access to culturally relevant products that meet demand, quality, and compliance standards.

We equip brands and retailers with clear insights on demand, performance, and where to scale next.

35m+

Underserved diaspora consumers

80%

Heritage food brands fail to scale in the U.S.

* HOBB provides tools, infrastructure, and market access designed to improve readiness and execution. Outcomes such as retail placement, distributor agreements, or revenue generation are not guaranteed and depend on factors including product-market fit, pricing, demand, and brand execution.

Culture should scale, not be diluted

We build for cultural permanence, helping heritage food and beverage brands expand beyond borders without losing what makes them authentic.

Access should be earned by readiness, not connections

We create access where it didn’t exist, opening doors for brands historically excluded from global distribution systems.

Supply should follow demand

We use real market signals to guide distribution, reducing waste and improving outcomes for both brands and retailers.

What we’re building

Our Journey Toward a Global Food OS

Rooted in the 30-year legacy of Jacobs Imports, HOBB was built on decades of experience in Caribbean and Latin American food import and distribution.

1989-2024

Foundation

We establish the infrastructure: onboarding brands, enabling compliant imports, and connecting supply to real demand across retail and wholesale channels.

2025

Digitalization

We streamline how brands enter new markets by standardizing compliance, order flow, and distribution across our network.

2026

Standardization

We expand into new regions, increase retailer density, and power a growing network of brands and buyers operating on HOBB.

2027

Scale

HOBB becomes the operating layer for global food commerce, enabling seamless cross-border trade driven by real consumer demand.

2028

Infrastructure

How it works for you

Market Readiness

We prepare brands for export through packaging, compliance, and positioning aligned with target markets.

Demand Proof

We validate products through real buyer demand, ensuring readiness before scale.

Retail Activation

We connect brands to our distribution network, enabling fast, reliable entry into retail and e-commerce channels.

Streamlining the way heritage brands reach the independent retailer.

Our goal is to streamline fragmented retail back-office operations by bringing global sourcing, automated replenishment, and flexible financing together into one mobile-first operating system.

98%

Order fulfillment accuracy

7 days

Average replenishment lead time

* Metrics are based on internal fulfillment performance data across HOBB-supported orders and may vary depending on product availability, retailer location, and logistics conditions.

About us

Access to culture should not be limited by infrastructure.

What we believe

What we’re building

Our Journey Toward a Global Food OS

How it works for you

Streamlining the way heritage brands reach the independent retailer.

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