About us

We operate the premier infrastructure for the diaspora economy. By removing the friction from cross-border distribution, HOBB scales authentic brands and connects communities with the products that define their identity.

We bring importers, distributors, and retailers into one coordinated system, making growth consistent and scalable.

We give buyers consistent access to culturally relevant products that meet demand, quality, and compliance standards.

We equip brands and retailers with clear insights on demand, performance, and where to scale next.

700+

Verified independent ethnic grocery accounts

$42M+

In annualized GMV routed through Atlas

What we believe

Culture should scale, not be diluted

We build for cultural permanence, helping heritage food and beverage brands expand beyond borders without losing what makes them authentic.

Access should be earned by readiness, not connections

We create access where it didn’t exist, opening doors for brands historically excluded from global distribution systems.

Supply should follow demand

We use real market signals to guide distribution, reducing waste and improving outcomes for both brands and retailers.

What we’re building

Our Journey Toward a Global Food OS

Built on 30+ years of Caribbean and Latin American food import expertise, Jacobs Imports powers HOBB—your trusted source for authentic brands, wholesale distribution, and cultural grocery supply.

Since 1989

Foundation

We establish the infrastructure: onboarding brands, enabling compliant imports, and connecting supply to real demand across retail and wholesale channels.

2025

Digitalization

We streamline how brands enter new markets by standardizing compliance, order flow, and distribution across our network.

2026

Standardization

We expand into new regions, increase retailer density, and power a growing network of brands and buyers operating on HOBB.

2027

Scale

HOBB becomes the operating layer for global food commerce, enabling seamless cross-border trade driven by real consumer demand.

2028

Infrastructure

How it works for you

Market Readiness

We prepare brands for export through packaging, compliance, and positioning aligned with target markets.

Demand Proof

We validate products through real buyer demand, ensuring readiness before scale.

Retail Activation

We connect brands to our distribution network, enabling fast, reliable entry into retail and e-commerce channels.

Reliable distribution for heritage brands, backed by clear data and control.

One platform for discovery, ordering, and fulfillment—reducing gaps, boosting availability, and matching assortments to real consumer demand.

82%

Market Entry Success Rate

90 days

Average time to first retail placement

* HOBB provides tools, infrastructure, and market access designed to improve readiness and execution. Outcomes such as retail placement, distributor agreements, or revenue generation are not guaranteed and depend on factors including product-market fit, pricing, demand, and brand execution.

Latest News

Case Studies

December 22, 2025

Distribution Partnership Brings Carib Malta to U.S. Shelves

News & Press

October 21, 2025

HOBB Stands With Jamaica Amid Hurricane Melissa Tragedy

News & Press

September 29, 2025

The First Wholesale Marketplace Purpose-built for Heritage Foods